Take Your Marketing to the Next Level with Act! Marketing Automation (AMA)
Act! Is More Than Just CRM
Add to your already robust Act! CRM tool with the new Act! Marketing Automation platform, which allows users to truly engage customers through email marketing, drip and nurture campaigns and workflows based on results or customer interactions. Act! Marketing Automation includes dynamic sales pipeline management, actionable business insights and marketing automation that provides a comprehensive way to optimize all the ways you engage with your prospects and customers and take your marketing to the next level.
Act! CRM + Marketing Automation = Growth Made Easy
Features and pricing vary by product and deployment. Please contact us for more information.
There are four tiers of Act! Marketing Automation (AMA). There is a free "Basic" tier which all Act! Premium and Act! Cloud subscription clients are entitled to. Three other paid tiers are Select, Complete, and Advanced. Note you must be on a compatible Act! version (v21.0+) and there maybe some slight work to setup your API for AMA. Once AMA is setup, by default, only database administrators get access to it. All other user roles must be granted permission in Tools > Manage Users. Please contact us for pricing or if you need assistance setting up your API.
Emarketing
Connect to your audience with powerful, single-email, multi-email drip or nurture campaigns
Key Features:
- Email Marketing
- Campaign calendar
- Multi-email drip campaigns
- Response-driven nurture marketing
Template Editor & Workflow Designer
Design impactful communications and campaigns
Start with one of 170+ sample templates or import your existing templates into the interactive HTML template editor to create professional mobile-friendly emails, newsletters, and landing pages. Custom-tailor templates using a simple drag-and-drop interface that requires no formal coding or design skills, then preview in mobile and desktop modes to ensure flawless rendering.
Leverage pre-built turnkey campaigns or use the visual workflow designer to map out multi-stage campaigns and activity triggers with a graphical representation of your automated communication flow.
Key Features:
- Starter email template library
- Drag & Drop template editor
- HTML template editor
- A/B Testing
- Turnkey campaigns
- Visual workflow designer




AMA to CRM Workflow
Fuse your sales and marketing efforts
Watch as Act! Marketing Automation turns digital marketing engagement into prioritized sales activities in real time. Act! scores leads based on criteria you define, then automatically creates and assigns actions to ensure rapid follow-up – based on a customer’s engagement with emails, lead forms, or surveys.
With a closed-loop connection between your sales and marketing activities enabled by integrated CRM and Marketing Automation in Act!, you’ll quickly expand your reach and be able to focus your attention where it counts.
Key Features:
- Query Contacts by campaign result data
- Create follow-up Activities or Opportunities
- Update contact fields
- Lead scoring
- Website activity tracking
Landing Page Forms or Surveys
Grow and engage your audience
Key Features:
- Create landing pages
- Funnel leads into your pipeline
- Automatically create contacts (or not)
- Form to Contact field mapping (or not)
- Multi-page forms
- Dynamic forms




Real-Time Performance Metrics
Understand what's working and refine your strategy
Deliverability
Trust your campaigns will reach inboxes
Key Features:
- Deliverability & compliance tools
- Professional services

