Act Marketing Automation

Act! Marketing Automation - AspenTech CRM - Screen_Shot_2018-11-07_at_3

Take Your Marketing to the Next Level with Act! Marketing Automation

Optimize your communication to maximize engagement

The all-new Act! Marketing Automation (AMA) platform is a comprehensive way to optimize all the ways you engage with your prospects and customers and take your marketing to the next level. Now, it will make it easier to improve the many ways you communicate with your prospects and customers to maximize engagement and drive business growth.

What is Marketing Automation?

Simply put, marketing automation is in the same field as email marketing - except more powerful and smarter. Managing your emarketing campaigns can require a lot of time from your employees. From creating templates to managing send lists to sending blasts, the tasks can build up. Also, tracking open and click results and assigning follow-up can become tedious. With marketing automation, this can alleviate some of these steps by automating them based on rules.

For example, if someone, clicks on a particular link, marketing automation can automatically send follow-up emails based on their interest or assign an Act! activity for the appropriate salesperson. With Act! Marketing Automation you can manage newsletters to automatically be sent out, create a sign-up form that imports that data into your Act! database without website design skills or help from IT, and more.

AMA - Emarketing Campaign Management

Act! Marketing Automation helps you take your marketing capabilities much farther than traditional emarketing. With comprehensive campaign management, you’ll not only be able to send out email blasts but also engage customers with extensive drip marketing and nurture campaigns. This product features a visual workflow designer and interactive template editor to allow users the ability to create truly advanced campaigns.


  • Email Blasts: Send out your mass email campaigns directly out of Act!
  • Drip Campaigns: Have intelligent, automated follow-up based on results such as opens
  • A/B Campaign Testing: Compare if different versions of a template have a better open rate
  • Advanced Email Template Editor: Easy to use, yet with very advanced functions as well
  • Direct HTML Template Creation: Have your designer create beautiful campaigns from scratch
  • Landing Pages and Forms: Create custom forms that import results directly into Act! 
  • and more!

AMA - Marketing Lead Management

Act! Marketing Automation also offers effective lead management through lead capture, lead scoring and lead nurturing. Sales teams can prioritize follow-up based on customer engagement with marketing efforts. You’ll get real-time response metrics and have actionable customer insights.


  • Website Traffic Data: See visitors, view times, page views, traffic source
  • Custom Lead Scoring: Prioritize leads by your calculations based on email opens, clicks, etc.
  • Automated Sales Actions Based on Results: Trigger follow-up emails, create Act! activities or opportunities and more
  • Easy-access Email Result Searches in Act!: Quickly lookup in Act! interested leads, bounces, or opt-outs.
  • AMA Results Tab on Contacts: Easily see contact-specific metrics such as Last Link Opened

Act! Marketing Automation vs. Act! Emarketing vs. Swiftpage Emarketing

Act! Marketing Automation (AMA) is directly replacing the old Swiftpage Emarketing (SPE), which is being retired in June 2019. Please note that AMA is a separate product than Act! Emarketing (AEM). For those customers with current AEM accounts, you will continue to have the same service. However, you may want to consider upgrading to Act! Marketing Automation.

To learn more about how Act! Marketing Automation can help you achieve your goals, contact AspenTech CRM today at (866) 880-4228 to schedule a free consultation with a CRM specialist.