What's New in Act!

Insights into What’s New in Act! v21

The evolution of Act! continues in v21 as Swiftpage builds out its small CRM business tool set with dynamic pipeline management, powerful new marketing automation capabilities and many subscriber-exclusive enhancements. All these capabilities allow your organization to take its sales and marketing to new heights.

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Download our “What’s new in Act! v21” brochure by clicking here

New Act! Marketing Automation

  • Comprehensive campaign management: Blasts, drip and nurture
  • Visual workflow designer with interactive template editor
  • Effective lead management: Lead capture, scoring and nurturing
  • Time-saving CRM workflow with prioritized sales follow-up
  • Real-time response metrics and actionable customer insights
  • Deliverability and best practice consulting

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Act! Premium subscriber feature; plans start at $79/account/month

Powerful New Pipeline View

Intelligently manage your sales pipeline more effectively with new tools that help you close deals faster, project revenue and provide insights that allow you to adjust your strategy. 

  • Interactive sales funnel with the total count and value of all open opportunities
  • In-context KPIs with an instant roll-up of metrics such as opportunity close rate, closed-won value, open deals and more that you can create on your own
  • Actionable sales pipeline with a visual representation of all opportunities by sales stage and drag-and-drop functionality
  • Advanced filters to see data by rep, date range, sales stage and more


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Act! Premium subscriber feature

Improved Opportunity List View with KPIs & Advanced Filters  

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Act! Insight with Custom Tables Support (Available exclusively in Act! Premium Plus) 

Create new dashboards using the unique business or industry data you manage in Custom Tables.

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Act! Premium Plus subscriber feature

Custom Tables Improvements (Available to active Act! Premium Subscribers)

  • Features that are now available in web client:
    • Perform advanced queries
    • Perform mail merges
    • Manage cascading dropdowns
    • Specify default columns
  • Usability improvements
    • Quickly assign records
    • Expand list views to see child table data

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Act! Premium Plus subscriber feature

Additional Act! Subscriber Improvements That Make Act! Even Better

  • Option to attach inbound Outlook emails to Act! history automatically
  • Intelligent update notifications for offline clients
  • Manage activity types via web client
  • Privacy and security updates:
    • SOC 2 compliance
    • Updates to .NET and SQL
  • Welcome page with quick access to helpful resources

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Download Top 10 Reasons to Subscribe by clicking here.

Ready To Move Your Act! System To The Cloud?

Locating your Act! system has many advantages:

  • Work from anywhere, anyhow
  • Offload the technical details so you can focus on running your business
  • Leverage a modern secure platform with best-in-class security
  • Avoid server costs, save big on upfront costs
  • Change and grow your Act! system with ease

Download 5 Reasons to Move To The Cloud by clicking here.

Been a while since you upgraded?

If you haven’t upgraded recently you will also get the features released between your current version and Act! v21. To see all the features by version, click here. This handy chart goes all the way back to Act! v7!

Act! v21 CRM Suite of Solutions

Act! Capability Act! Premium v21 Act! Premium Cloud Act! Premium Cloud Plus Act! Pro v21
Self-Hosted Cloud Service x      
Secure Act! Hosted Cloud Service*   x    
Private, Secure Act! Hosted Cloud Service*     x  
Windows, Web & Mobile x x x Windows Only
Chrome for Mac Compatibility via Web x x x  
Integrated Act! emarketing x x x x
Act! Marketing Automation* x x x  
Single User & Multi-User x x 5 User Minimum Single User up to 10 Users Maximum
Team Sharing x x x  
Act! Companion (iOS & Android)* x x x  
Application Programming Interface (API)* x x x  
Act! Connect Link* x x x  
Basic Break/Fix Technical Support Provided by Act!* x x x  
New Service Packs, Feature Releases & Compatibility Updates x* x x x
New Version Releases* x x x  
Advanced Security Configuration x x x  
Automatic Nightly Database Backups x x x x
Act! Insight Dashboards* x x x  
Opportunity Pipeline View & KPI Charts* x x x  
Ask Act! with Amazon Alexa Integration* x x x  
Act! Add-On App Capabilities x   x x
  More Details More Details More Details More Details

*Requires Subscription