Act emarketing – Emarketing Made Simple!
With Act! Emarketing (AEM), you have access to powerful, easy-to-use emarketing tools for your organization. Create, send and track email marketing campaigns to your contacts, all within Act!. No need for any third-party apps.
Act! emarketing is a simple and cost-effective way to grow your business by taking the guesswork out of marketing and follow up. As an integrated component of Act!, it is easy to create, send and track eye-appealing email campaigns that reach your customers with the correct message at the right time – and all from within Act!, eliminating the need for third party email marketing solutions. In order to use Act! emarketing effectively, you must set up an SPF record from each domain you send from. For more information about SPF records and how to create one, click here.
Act! emarketing Features
Integrated Email Marketing
- Use the segmented contacts, groups, companies and lists you already manage in Act! to quickly send targeted email campaigns.
- Determine opens, clicks, bounces, opt-outs and more in easy to analyze graphs and reports.
- Each email campaign automatically records comprehensive history on the contact’s record.
Intelligent Call Lists¹
- Act! emarketing’s call lists update with exactly what happened after your email campaign was sent including open rates, clicks, bounces, opt-outs and more.
- Intelligent prioritized lists of contacts to follow up with first based on interactions with your email.
- Act! emarketing lists are customizable for dynamic, current interaction information at any time.
- Robust integration with Act! contact records allows you to easily create 'Histories', 'Activities' and 'Lookups' right from the contact within the call list.
Modern Template Editor
- Create professional, eye-appealing email campaigns with Act! emarketing’s dynamic drag-and-drop editor.
- Design your own, or customize one of over 100 templates, many in mobile-friendly versions which improve readability on mobile devices.
- Easily import your own HTML files for a completely custom email campaign.
- Upload, host and organize images and documents that you’ll use to customize your emails.
Act! emarketing in Action
Leverage Act’s Powerful Capabilities
- Easily access contacts, groups, companies and look-ups right from within Act! to easily build targeted email lists for each campaign.
- View emarketing results directly on each contact record within Act!.
- With robust integration within Act!, easily create 'Histories', 'Activities' and 'Look-ups' right from the contact within the Call List; no syncing, uploading or downloading needed.
- Grow your business by capturing additional leads automatically in Act!, using Act! emarketing’s web forms
Send Email Campaigns With Increasing Confidence
- Make use of Act!’s support tips on best practices for higher conversions and improved deliverability.
- Act’s dedicated delivery team manages sender reputation to ensure your emails are sent with outstanding delivery rates.
- Send personalized emails immediately or schedule for future delivery.
- Send campaign dialog displays live details about your contact limit, usage this month and new recipients.
- A send confirmation dialog will check to make sure you’re ready to send your email campaign.
Track More Than Just Your Emails
- Use Act! emarketing’s reports to continuously refine your messages to improve future results.
- View a list of recipients prioritized by level of interaction; allowing you to contact those who are most interested in your message, right from within Act!.
- View and manage Call Lists for each of your campaigns or combine the hottest leads from all your campaigns into one call list for follow up.
- Review all Call List results or for campaigns over a specified time frame.
- Graphical reports give you key information at a glance – including opens, clicks and bounces – to measure the effectiveness of your emails and help you better understand your recipients.
Here’s How AspenTech CRM Can Help:
Email marketing is one of most cost-effective options for small business today. With a Gold Drip Marketing Certification and years of email marketing implementation expertise, AspenTech CRM can help you get your email marketing program up and running quickly and effectively. Our services include:
- Act! emarketing Product Selection: We ask the right questions to help your selection of the right service level for your emarketing requirements.
- Getting Started: Account setup, import of existing emarketing contact lists as well as integration of existing suppression and bounce lists, Act! emarketing overview and planning your first campaign.
- Database Segmentation: We’ll review your current Act! database system and your emarketing requirements and adjust/add fields and groups for sending and tracking segmented campaigns.
- Template Customization: Working with your copy and images to create professional emails with clear calls to action.
- Campaign Development: Establishing a marketing schedule.
- Lead Capture Design: Create web forms for use in Act! emarketing and your website.
- emarketing Reports: Guiding understanding and working with Call Lists, follow up and report metrics.
- emarketing Training: Administrative and end user training for you and your team.
¹Additional fee applies for Call List on Pro Level Act! emarketing subscriptions.
To learn more about how Act! emarketing can help you achieve your goals, contact AspenTech CRM today at (866) 880-4228 to schedule a free consultation with a CRM specialist.