By
Greg Knapp on November 9th, 2011
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Smart marketers use the holidays as a chance to reach out to their prospects and reconnect with their customers. What makes the holidays a great time to connect, is that these dates are recognized and celebrated, so you are on familiar ground. Holidays also give you a reason to reach out in a personalized, non-sales way to the people you want to stay in touch with.
The next few weeks, with Thanksgiving (oops, we missed the Canadian Thanksgiving in October), Christmas, Chanukah, and New Year’s, to … [Read more: Use Seasonal Greetings To Give Your Company a Lift]
By
Marshall Knapp on February 15th, 2011
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If you’ve wanted to take advantage of Sage E-Marketing for ACT! (SEMA), powered by Swiftpage, but you have an older version of ACT! that wasn’t support, you are in luck! SEMA now supports ACT! 2007, ACT! 2008, and ACT! 2009. Take advantage of this now to start sending e-newsletters, promotions and surveys to your customer and prospect base.
For more information and to download the plugin, head out to http://www.act.com/download/sema/. If you’re not already a subscriber, you’ll be able totake advantage of a free 60-day trial. And as always, if you have any questions or need any assistance, don’t … [Read more: Sage E-marketing for ACT! now available for older versions of ACT!]
By
Greg Knapp on January 3rd, 2011
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As is my tradition around New Years, I like to reflect on the past year and think about what’s important in the coming year. Here’s my list of resolutions for the new year (and don’t be surprised if ACT! is mentioned in only a few of them.)
1. As I was thinking about this post, I re-read my resolutions from last year. What surprised me is that they are all relevant as we look into 2011. So my … [Read more: Top 10 Business Resolutions for 2011]
By
Greg Knapp on December 31st, 2009
In years past, I’ve always focused narrowly on how to get more out of ACT! in the new year. For 2010 I’m going to focus on resolutions to make this new decade your best EVER! OK, so I might include an ACT! tip, but the goal is to reach out and be broader in our perspective and look at how we can improve our businesses. … [Read more: Top 10 New Year’s Resolutions For Your Business]
By
Greg Knapp on November 5th, 2009
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Last week I attended a two hour marketing workshop put on by one on my most enjoyable clients. Dorothy Twinney founded her new company Pandora Outside The Box Marketing to help organizations implement creative and effective marketing ideas that don’t cost an arm and a leg. Something that may ring true to many of you.
I took the time to work on my business and took away some great ideas. Dorothy opened the workshop by talking about using yourself as a marketing tool. Duh, how often do we truly think of ourselves as being our best marketing tool? OK, how many of … [Read more: Marketing – We Have To Do It, So Enjoy!]
