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emarketing – Included with every Act! Purchase!
With every Act! license or subscription, you immediately have access to powerful, easy-to-use emarketing tools for your organization1. Create, send and track email marketing campaigns to your contacts, all within Act!. No need for any third-party apps.
Act! emarketing is a simple and cost-effective way to grow your business by taking the guess work out of marketing and follow up. As an integrated component of Act!, it is easy to create, send and track eye-appealing email campaigns that reach your customers with correct message at the right time – and all from within Act!, eliminating the need for third party email marketing solutions. Basic Act! emarketing is included¹ with your purchase of Act! at no extra cost.
Act! emarketing Features
- Easy, use the segmented contacts, groups, companies and lists you already manage in Act! to quickly send targeted email campaigns
- Determine opens, clicks, bounces, opt-outs and more in easy to analyze graphs and reports
- Each email campaign automatically records comprehensive history on the contact’s record.
- Act! emarketing’s Call Lists update with exactly what happened after your email campaign was sent including open rates, clicks, bounces, opt-outs and more
- Intelligent prioritized lists of contacts to follow up with first based on interactions with your email
- Act! emarketing lists are customizable for dynamic, current interaction information at any time
- Robust integration with Act! contact records allows you to easily create Histories, Activities and Lookups right form the contact within the Call List.
- Create professional, eye-appealing email campaigns with Act! emarketing’s dynamic drag-and-drop editor
- Design your own or customize one of over 100 templates, many in mobile-friendly versions which improves readability on mobile devices
- Easily import your own HTML files for a completely custom email campaign
- Upload, host and organize images and documents that you’ll use to customize your emails.
- Easily create simple web forms to capture leads from web pages, newsletters and emails
- Copy/Paste web form HTML into your destination or use a hyperlink back to your hosted form
- Basic and Extended web forms are included
- Stay organized and informed using Act! Groups to capture completed web form contact information.
¹Basic account included (email up to 500 contacts per month/user). ²Addition fee applies for Call List.
Act! emarketing In Action
- Easily access contacts, groups, companies and lookups right from within Act! to easily build targeted email lists for each campaign
- View emarketing results directly on each contact record within Act!
- With robust integration within Act!, easily create Histories, Activities and Lookups right from the contact within the Call List; no syncing, uploading or downloading needed.
- Grow your business by capturing additional leads automatically in Act! using Act! emarketing’s web forms
- Make use of Act!’s support tips on best practices for higher conversions and improved deliverability
- Act’s dedicated delivery team manages sender reputation to ensure your emails are sent with outstanding delivery rates
- Send personalized emails immediately or schedule for future delivery.
- Send campaign dialog displays live details about your contact limit, usage this month and new recipients
- A send confirmation dialog will check to make sure you’re ready to send your email campaign.
Track More Than Just Your Emails
- Use Act! emarketing’s reports to continuously refine your messages to improve future results
- View a list of recipients prioritized by level of interaction; allowing you to contact those who are most interested in your message, right from within Act!
- View and manage Call Lists for each of your campaigns or combine the hottest leads from all your campaigns into one call list for follow up
- Review all Call List results or for campaigns over a specified time frame
- Graphical reports give you key information at a glance – including opens, clicks and bounces – to measure the effectiveness of your emails and help you better understand your recipients.
Here’s how AspenTech can help:
Email marketing is one of most cost effective options for small business today. With a Gold Drip Marketing Certification and years of email marketing implementation expertise, AspenTech can help you get your email marketing program up and running quickly and effectively. Our services include:
- Act! emarketing Product Selection: We ask the right questions to help your selection of the right service level for your emarketing requirements
- Getting Started: Account setup, import of existing emarketing contact lists as well as integration of existing suppression and bounce lists, Act! emarketing overview and planning your first campaign
- Database Segmentation: We’ll review your current Act! database system and your emarketing requirements and adjust/add fields and groups for sending and tracking segmented campaigns
- Template Customization: Working with your copy and images to create professional emails with clear calls to action
- Campaign Development: Establishing a marketing schedule
- Lead Capture Design: Create web forms for use in Act! emarketing and your website
- emarketing Reports: Guiding understanding and working with Call Lists, follow up and report metrics
- emarketing Training: Administrative and end user training for you and your team.
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